Superheroines Promote Breast Examinations In Mozambique
By Alex Cranz
When you have a breast cancer survivor in your family you get used to pink. People give you pink bags and pink bras and pink shoes. They bake pink cakes and give you pink ribbons. They look at you sadly and push over a bright pink pamphlet as though the color itself will soothe you. It’s sweet at first but it eventually gets a little irritating. Breast cancer and the battle to fight it is more than a righteously effective brand.
Just the color pink can’t remind women to perform self exams. And there has been more than one incident where a company attached themselves to the color to suggest ties to breast cancer awareness without, you know, being tied to it. Moreover the color was chosen because it’s traditionally associated with femininity and some women? Not so crazy about that association. Also, I look REALLY bad in pink. Just saying.
So it’s nice when I see a new campaign promoting breast cancer awareness that puts the focus on the awareness instead of the color.
Like this new campaign by the Associação da Luta Contra o Cancer in Mozambique.
It’s such a simple concept. Famous super heroines doing self examinations. And it works. Famous people, even fictional ones, being vigilant helps awareness and seeing our symbols of feminine strength doing an examination that can make some people uncomfortable? That’s powerful stuff people.
Artwork by Halfy