Diane von Furstenberg And Google Prove Cool Gadgets Aren’t Just For Men
By Alex Cranz
There’s this funny little idea that when it comes to technology most women are the last to know. Men embrace the gadgets and make them thrive and women all adopt two years later and only when the gadgets are cheaper, pink and come loaded with make up tips and menstrual calendars (because all ladies menstruate don’t you know).
In the last few years we’ve been using our wallets to debunk that idea. The iPod, Wii and iPhone were all massive hits. Not because the burlier fifty percent of the population embraced them, but because women (who actually have most of the buying power!) embraced them. WiiFit? Instagram? Pinterest? They’re fads driven by women.
That’s why Google Glasses campaign for notoriety is so cool. The first big name to get a pair, shoot and film, and rock Google’s next step in world domination?
Diane von Furstenberg.
During Fashion Week she and her assistants shot oodles of film using Google Glasses, devices which currently take photos and videos and make calls and do very little else.
But if they want to do more. If Google wants us to embrace them like the Wii and iPhone as the next natural step in the evolution of personal electronics then embracing the fairer sex and thumbing their nose at antiquated logic is just the right move.
Check out the video below to get von Fursternberg’s very cool first person look at the biggest week in fashion.